From Brand Book to Challenge Accepted.

As a challenger sports clothing brand, Montirex has experienced rapid growth through organic sales and word of mouth marketing, achieving a presence in JD Sports and Foot Asylum stores across the country. But their commercial success had outpaced their branding, so they came to us to create a consistent, visually appealing and message-led identity that established their brand principles and made a strong statement to the market. Enter The Montirex Brand Book.

The brand book is now in circulation enabling Montirex teams to deliver visually consistent assets at point of sale across both digital and retail outlets, underlining the brand promise of Montirex. The success of our first campaign coincided with the launch of Montirex’s first physical store, where Challenge Accepted assets add to brand appeal and make a statement that Montirex has arrived as a strong challenger in the sports apparel market.
The project has led to more work to drive campaigns around the ‘Challenge Accepted’ strapline in Autumn 24, and we received this feedback from our client: “We are super stoked with the anthem you made for us, and we are really excited to be live. We hope you are celebrating today as we certainly are. Thanks again for all your help.” – Montirex team